Hotel La Parroquia
Hotel website with local SEO
A family-run hotel depended on commission-charging intermediaries and third-party listings to exist online. I built its own site: a real room catalog, complete local SEO, and direct guest-to-hotel contact. All on the hosting the client already paid for, with nothing new to maintain.
Problem
Searches like "hotel in Tecamachalco" or "lodging Tecamachalco Puebla" had no destination owned by the hotel itself. Every booking went through commission-charging platforms. Rate, room, and amenity information was scattered and inaccurate. And one hard constraint: the client runs on shared hosting with no technical staff — any solution needing a server, database, or admin panel would die from lack of maintenance.
Solution
- Full local SEO: Hotel and FAQPage JSON-LD, per-route metadata, data-generated sitemap and robots, Open Graph.
- Honest conversion: direct call and a form with validation, captcha, and privacy consent (Mexico's LFPDPPP) — no fake booking engine pretending to exist.
- Content that ranks: three local guides (how to get there, what to do, the Ex-Franciscan Convent) with cited sources.
- Infrastructure delivered: CI on every change and automated deployment with safeguards against destructive overwrites.
Architecture
A static site generated with Next.js, built around one central decision: every piece of commercial data (rates, capacity, phone number, services, coordinates) lives in a single source, and the cards, detail pages, form, sitemap, and structured data all derive from it. A price change is applied once and propagates everywhere — the classic "the card says one price and the page says another" bug is impossible by construction.
Midway through the project I audited the site against the hotel's official information and fixed what I found: outdated prices, a missing room type, unverifiable claims, and fabricated testimonials that I replaced with real Google reviews. For the client, that means a site that tells the truth doesn't generate complaints at the front desk, doesn't violate Google's policies, and builds the hotel's reputation instead of risking it.
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